Trends
Shared mobility and subscriptions continue to grow globally
3 March 2026
Shared mobility is no longer a fad; it's a structural evolution. And the more providers saturate the market, the more impact it has on consumer behavior.
We see:
- The growth of car subscriptions as an alternative to traditional leasing; a Fleet Europe article states that major rental players like Europcar are seeing their flexible products grow significantly, often by double-digit figures annually, driven by demand for more accessible and less contract-based mobility.
- Demand is shifting from daily rate rentals to multi-year customer relationships based on flexibility, with operational flexibility, the option to cancel on a monthly basis, and digital processes.
- The rise of car sharing via apps (B2B and B2C)
- A growth in multimodal mobility: car + bicycle + public transport. This is also encouraged by the mobility budget.
International players like Sixt+, Europcar, and Hertz My Car are also introducing flexible subscription options in Belgium, further raising market expectations. Providers in Belgium must be able to switch from traditional rental models to hybrid models that support rentals, subscriptions, and shared mobility.
Focus on flexible mobility
A growing number of Belgian, Dutch, and European players are using ProPlanner to enable flexible offerings without burdening their internal processes. With flexible contract types, 100% digital workflows, seamless planning for multiple locations, and open APIs for seamless integration, you can future-proof your rental services.
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